Demand Generation Marketing Manager
Extreme Solution isn't your typical tech shop. Extreme Solution is where tech innovation and top-tier partnerships come together. As collaborators with industry leaders like Google Cloud, HYCU, and Itopia, we offer cutting-edge solutions in Infrastructure, Cloud Management, DevOps, and more. We're passionate about serving medium to enterprise-level businesses, and we're looking for someone to take our marketing game to the next level. We are the Avengers of the tech solutions world
Roles and Responsibilities
Devise and execute data-driven marketing strategies to generate high-quality leads within our target B2B market segments.
Conduct market research and competitive analysis to identify the most promising channels and tactics for reaching our ideal enterprise and SME customers.
Develop and manage paid advertising campaigns across platforms including Google Ads, LinkedIn, and industry-specific channels.
Collaborate with sales to establish lead qualification criteria and ensure seamless lead handoff.
Optimize campaigns based on performance data, identifying opportunities to boost ROI and conversion rates.
Oversee landing page development and A/B testing to enhance lead capture.
Track and analyze key metrics (lead volume, quality, cost per acquisition, etc.), providing strategic insights to stakeholders.
Propose and manage external resources as needed, such as content writers, designers, or specialist agencies to augment your strategy.
Qualifications
Bachelor degree in Marketing, Business administration, or other related studies
Minimum 5 years of experience
The Ideal Candidate should have
Proven track record of success in B2B lead generation, preferably within the technology sector.
Expertise in paid acquisition channels (Google Ads, LinkedIn Ads, etc.)
Strong analytical skills and the ability to translate data into actionable insights.
Understanding of content marketing and SEO principles.
Experience collaborating with sales teams to achieve shared goals.
Self-motivated with a results-oriented mindset and the ability to manage multiple projects simultaneously.
Desired (but not mandatory):
Experience marketing cloud-based solutions.
Familiarity with marketing automation tools and lead scoring models.
Let’s Talk Strategy
In addition to the above, we are particularly interested in candidates who are strategic thinkers. Please be prepared to discuss:
Your approach to crafting a targeted lead generation strategy for our type of B2B clientele.
How you would leverage data to make optimization decisions and influence the broader sales funnel